Vimto Splashes out on new look lorry fleet

Vimto Soft Drinks has launched a new look lorry fleet for its flagship brand to capturing Vimto’s sense of fun.

Vimto shlurplers all over the UK will be able to spot when the next delivery of their favourite soft drink hits town with the introduction of a special three dimensional image on the sides of each lorry.

Six delivery lorries within the fleet now have a new fun image which follows the theme of the brand’s current Dad’s Pants TV advert set at the swimming baths.

 The colourful images on the livery have been designed to create the illusion of a transparent lorry so onlookers can see children inside having fun floating on a pool filled with Vimto.

The new look lorries in the fleet really help to convey Vimto’s sense of fun, they will be delivering Vimto across the UK from the start of 2007