Vimto Advertising (Current Campaign)

What’s the most embarrassing thing that’s ever happened to you? For Billy, the hero of our latest ad, it’s discovering at the swimming pool that he’s packed his Dad’s pants instead of his trunks!

Now what is Billy to do? Does he go bright red? Does he make a sharp exit, leaving the pants behind? Or does he reach for that strange purple liquid he’s brought with him?

‘Dad’s Pants’ was launched on May 8th in cinemas and on small screens (that’s your TV!). It’s our second ad about ‘Shlurple the Purple’ and how much fun you can have when you do. Set to an infectious tune (we can’t get it out of our heads here!), our quirky new ad appeals to the child in everyone, including Mum and Dad.

To watch Dad’s Pants, click here.

Dad’s Pants Lyrics, click here.