VIMTO FAQ

Select a question below to find the answer

Is Vimto vegetarian? And what about us vegans?
Is Vimto vegetarian? And what about us vegans?

All Vimto confectionery including Vimto Ice Lollies are suitable for vegetarians with the exception of Vimto Fruit Rope and Vimto Fruit Numbers.

Vimto Lollipops, Vimto Scoox Fizzy Sticks and Vimto Snagx Fizzy Belts are also suitable for vegans.

Vimto beverage products do not contain any animal products and as such are suitable for vegetarians and vegans. All our drinks range incorporate the vegetarian logo "V" onto the packaging.

Try summert different
How many products are there in the Vimto range?
How many products are there in the Vimto range?

There are four types of seriously mixed up Vimto Drinks: squash, fizzy, still (ready-to-drink) and water enhancers

The Squash Range

You decide how strong you want to mix Vimto up with our delicious original and no added sugar squash. Available in 725ml, 1 litre, 1.5 litre and 2 litre sizes.

The Fizzy Range

Seriously mixed up fruit with bubbles thrown in! (need we say anymore?). Drink it in 330ml cans (and 6,8 and now 4-packs for the thirsty among you), 500ml and 2 litre bottles.

The Still Range

Drinking on the go? Enjoy the delicious bubble-free version of our seriously mixed up fruit drink in our 500ml Sportscap bottle, or 250ml cartons and mini 250ml Sportscap bottles for little nippers !

The Water Enhancer Range

Simply flip, squeeze and go, with our delicious Vimto No added Sugar range of water enhancers. They’re portable and convenient handbag-sized, so you can liven up a simple glass or bottle of water where ever you are, and there’s 25 servings from one little squeezy bottle

If you are seriously mixed up about Vimto then find out more about our range on the pleasures page!

I have an idea for Vimto. What should I do?
I have an idea for Vimto. What should I do?

Share it with us! You never know your suggestion might end being the next sensation! Send your ideas to the address below or email info@vimto.com. We looking forward to getting them!

I have a Vimto suggestion!


Vimto
Laurel House
Woodland Park
Ashton Road
Newton-le-Willows
WA12 0HH
When was Vimto invented?
When was Vimto invented?

Vimto was invented almost 100 years ago in 1908 by (John) Noel Nichols. To find out more about Vimto's history, visit the Time Travel section of our main site.

Where does Vimto get its name from?
Where does Vimto get its name from?

Vimto was originally invented as a medicine or tonic to give you 'vim', which means energy or power. So Noel Nichols, who invented it, called his new wonder invention Vim tonic. Then the 'nic' bit got nicked* and it became Vimto!
*Ok, it didn't get nicked! We think Noel decided that it sounded better as Vimto - and we'd have to agree!

Is Vimto only popular in the UK?
Is Vimto only popular in the UK?

Certainly not! Vimto fans can be found all around the world, from Australia to Singapore to Timbuktu!. If you live outside the UK and want to buy Vimto, get in touch so we can let you know who sells it in your area.

How much Vimto is sold in a year?
How much Vimto is sold in a year?

Lots and lots and lots! We once tried counting it ourselves and then we got dizzy, so we got a maths genius in to do it. He says we sold 12 million bottles of Vimto cordial, 26 million bottles of fizzy Vimto and 92 million cans last year.

What's Vimto made of?
What's Vimto made of?

The truth is that Vimto is made from a top-secret recipe, one that's been passed down from John Nichols (Vimto's creator) to us - and he said not to tell anyone! What we can tell you is that our secret formula includes a mix of three fruit juices - grape, blackcurrant and raspberry - along with a mysterious blend of 23 fruit essences, herbs and spices. And we can also tell you that we only pick the very best ingredients to ensure that your Vimto tastes totally terrific!

Where can I buy Vimto?
Where can I buy Vimto?

You can buy Vimto at all the major supermarkets and large independent retailers. If your local shop doesn't stock us, why not ask them to?

Does Vimto contain gluten?
">Does Vimto contain gluten?

Vimto is classed as gluten-free. There is a very small amount of gluten present which carries through from the barley malt used in its manufacture, but the level is far below the threshold above which it would be considered to contain gluten (20 parts per million).

Why are there sweeteners in Vimto?
Why are there sweeteners in Vimto?

Vimto has contained intense sweeteners for some time now, with saccharin originally used in Vimto cordial 60 years ago at a time when sugar was rationed. There are several intense sweeteners approved by the regulatory authorities for use in soft drinks, the most widely-used are aspartame, saccharin, sucralose and acesulfame-K. These all have different strengths and weaknesses in terms of sweetness profile and stability in the drink during storage.
In choosing the right sweetener mixture for different products we do take consumer perceptions into account and as a result of consumer concerns we use a blend of sucralose and acesulfame-k. The sweeteners used in Vimto have been extensively researched and found to be safe and fit for human consumption.
The use of zero-calorie intense sweeteners has accelerated as the Government has introduced guidelines with the aim of reducing the amount of sugar in food and drink products to aid the health of the nation. In order to comply with these guidelines there are small amounts of sweeteners in almost all soft drinks on the market today.