We’ve had some questions about the Vimto Squash range which is now fortified with Vitamins C&D*, so we’ve put together some FAQs to help answer your queries. If your question isn’t answered below, we’d love to hear from you. Please use our contact form to get in touch.

Why have you fortified your squash with vitamins?

At Vimto, we are committed to offering innovative and healthier choices to our consumers. Our product development research confirmed a high level of appeal for the addition of Vitamins C and D, as consumers look for healthier ways to enjoy their favourite food and drinks.

The re-launch of our UK Vimto squash range has not only involved the introduction of a new packaging design, but also sees our squash fortified with Vitamin D for the very first time. This means that consumers can now enjoy the same great taste of our squash, but with the added benefits of Vitamins C and D.*

To view our full UK range of fortified squash drinks, please visit: https://www.vimto.co.uk/vimto-range/squash/

What are the benefits of Vitamin D?*

Vitamin D helps to maintain the normal growth and development of your body’s bones and muscle functions. It also contributes to the normal function of your body’s immune system. Find out more about the benefits of Vitamin D, and how it helps keep you healthy at: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-d/

What are the benefits of Vitamin C?*

Vitamin C helps to maintain the normal function of your immune system. Find out more about the benefits of Vitamin C, and how it helps keep you healthy at: https://www.nhs.uk/conditions/vitamins-and-minerals/vitamin-c/

How much of my recommended daily allowance of Vitamin D is included in a serving of Vimto squash?

Vimto squash contains 7.5% (0.375ug) of the recommended daily allowance of Vitamin D for adults per 100ml of diluted product.

Who can benefit from taking additional Vitamin D?

Vitamin D contributes to the maintenance of normal bones and muscle function, and in children it is needed for normal growth and development of bone. Public Health England now recommends a daily supplement of Vitamin D for most people in the UK, over the winter months.

Read more about the benefits of Vitamin D here.

What sources of Vitamin C and D do you use in your fortified drinks?

We use ascorbic acid as a source of Vitamin C in our products.* The Vitamin D (D3) source used in our fortified squash comes from Lanolin.

Is your squash suitable for vegetarians and vegans?

All of our Vimto squash drinks are suitable for Vegetarians. Due to the recent addition of Vitamin D, they are not suitable for Vegans. However, all of our other Vimto drinks variants, including fizzy and still ready to drink ranges, are suitable for Vegetarians and Vegans.